Research notes on how people make purchase decisions online — consumer psychology, decision paths, conversion mechanics, and real-world case studies.
Cart abandonment behavior signals can show where shoppers hesitate before leaving, but behavior is not the same as intent. Learn which signals are worth investigating and how to turn them into useful shopper research.
Google AI Shopping is changing how people discover and compare products. Here is what ecommerce stores need to understand about AI Mode, product data, visibility, and the shopper experience.
Ecommerce conversion rate optimization is more than running A/B tests. Learn how to find the real problem, understand shopper hesitation, prioritize changes, and test the things that actually matter.
Most product page advice focuses on adding elements. A better approach is to ask what a shopper still needs to know before they feel comfortable buying.
A practical guide to ecommerce product page SEO: what to optimize, what Google needs to understand, how to avoid duplicate product pages, and how to improve search visibility without making pages worse for shoppers.
A practical way to improve ecommerce conversion rate without randomly changing your homepage, product pages, or checkout. Find where shoppers actually drop before deciding what to fix.